Digital Marketing Manager

Location: Las Vegas, NV.
Date Posted: 02-17-2015
Manager, Digital Marketing
Farheap Solutions is the technology based parent company of several successful business units with operations in software engineering, Ecommerce, printing and manufacturing. Due to the continuous growth and projected expansion of Overnight, our business unit which provides custom, user designed printed materials and manufactured products, our marketing team is expanding capacity to meet demand. We are seeking a creative, motivated, experienced and smart digital advertising professional to join our team.
Using your expertise in developing, executing and launching outbound digital campaigns, you will help create and implement our digital marketing strategy and generate effective digital campaigns, including promotional offers, newsletters, custom campaigns by language or market, segmentation, and life-cycle triggered campaigns. You will leverage your expertise to increase revenue and capture additional market share.
You will work with talented and smart people, in a place where you respect, and are respected by, your peers. You will have the freedom and trust to explore possibilities, and work on something important to develop your career as the business grows. You will utilize the latest sophisticated digital / website analytics tools including Omniture Site Catalyst and Tealeaf. If you are a digital marketing expert, driven by the challenges of increasing revenue through highly effective digital advertising and marketing, then this is an opportunity to maximize your success.
Specific duties and responsibilities include:
  • Create, launch and ensure the quality of effective digital advertising campaigns that meet or exceed assigned goals and metrics.
  • Own all aspects of digital implementation – subject line, creative development (in conjunction with web designers), testing, segmentation, and reporting.
  • Conceive and execute list building strategies.
  •  Manage and maintain a full understanding of the digital platform, including the upload and manipulation of data tables, our custom unsubscribe process, creation of forms, etc.
  • Acquire knowledge and build an expertise in the data in our internal systems, and strategically understand how it can be used.
  • Advocate additions or modifications to data feeds to enhance or simplify marketing and operational processes.
  •  Manage all aspects of deliverability reporting, including seed lists, report setup, results monitoring, and program optimization based on reported results.
  • Generate and disseminate all digital campaign reporting including deliverability, (bounces, spam complaints, inbox) and performance (opens, clicks, responses).
  • Be the subject matter expert on digital best practices and continuously look for opportunities to optimize existing programs and capitalize on untapped opportunities.
  • Maintain current knowledge through external opportunities, including webinars and conferences.
  • Be a customer experience, privacy, and anti-spam compliance advocate and help others find the balance between short-term promotional needs and long-term, healthy customer relationships and to assure strong deliverability results.
  • Provide feedback on digital volume, timing and frequency, as well as digital content (graphics and copy) to ensure successful results and alignment with best practices.
To qualify for consideration, you MUST have:
  • A Bachelor’s degree in a relevant discipline, such as Marketing, Advertising, Graphic Design, Fine Arts, or Computer-related Design, equivalent experience may be considered.
  • 2 years of stable, professional experience in well-conceived, optimized digital advertising campaign development and implementation using  a similar digital marketing package.
  • Demonstrated expertise in digital best practices including privacy and anti-spam policies, digital effectiveness, testing, optimization, segmentation and list management.
  • Logical reasoning ability with an excellent understanding of segmentation techniques.
  • Good command of HTML, and the internal and external tools used to build and send digital.
  • Self motivation with the ability to juggle many tasks at once and focus effort as needed, depending on relative priority and criticality.
  • Excellent interpersonal skills and the ability to communicate concepts in a clear and effective manner.
We are looking for you if:
  • You are a digital campaign expert with a strong understanding of online marketing and advertising, and what makes it effective.
  • You are detail oriented and driven, looking for an exceptional opportunity to advance your career.
  • Your experience includes working with an Internet top 500, or with an interactive division of a Fortune 500 or Marketing Agency.
  • You demonstrate conceptual thinking, passion, motivation, flexibility and the desire to learn.
  • You are a team player with exceptional organizational and communication skills.
  • You are an effective person who makes great things happen, and gets things done.
  • You are already smart, but constantly crave more knowledge, and you thrive by learning and achieving.
Digital advertising, digital marketing, digital campaign, HTML, anti-spam
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