SEM Manager

Location: Las Vegas, NV, United States
Date Posted: 02-07-2009
Search Marketing Manager:
The Search Marketing Manager is responsible for managing organic and paid search efforts for, including advertising campaigns on the major search engines (Google, Yahoo!, and Bing); marketing and testing all relevant opportunities. This position creates the overall Search Marketing strategy and executes the Paid Search Marketing campaigns at a tactical level to drive website traffic and generate revenue. Specifically, the Search Marketing Manager will create new individual campaigns, expand keyword lists, test ad text and landing pages, and refine existing campaign. The Search Marketing Manager analyzes and reports click rates, conversion, ad expenses, and overall campaign performance to make data driven decisions and constantly optimize ad effectiveness and maximize ROI.
  • You MUST have experience managing advertising campaigns on all three major search engines (Google, Yahoo!, and Bing), and experience with comparison shopping engines (, Nextag, Shopzilla, etc.)
  • You MUST have experience developing, optimizing and managing RLSA, PLA/Shopping, and Customer Match campaigns.
  • You MUST have experience using any one of (or all) the following Online Advertising Platforms; Marin Software, Kenshoo, Adwords Editor, DoubleClick.
The Rewards:
  • Competitive compensation package including medical, dental, vision, life insurance, paid vacation;
  • Working with current and future technologies;
  • A chance to contribute in a direct way to the growth and profitability of the company;
  • Opportunities for advancement as the company grows;
  • The freedom to contribute ideas while working with top notch individuals from around the world;.
The location of the position is in our Las Vegas office.  Temporary corporate housing and transportation may be available for those individuals who relocate.  This will be discussed on an individual basis depending on the current location of the candidate.


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